Sephora has featured a dedicated K-beauty section for the past year or so, Nordstrom just had a successful temporary K-beauty shop , and Target has been selling K-beauty (a bit under the radar) for several years. Now CVS is the latest retailer with arguably the largest reach to embrace K-beauty. The place where you buy Q-tips and Tylenol is now selling over 100 K-beauty products in 2,100 of its 7,900 stores, as well as online . The drugstore chain tapped Alicia Yoon, the founder of K-beauty e-commerce site Peach & Lily , to bring in products from seven different brands. (She also has K-beauty shops in a couple of Macys stores , and has helped to curate mask bars in Barneys .) With everything from classic sheet masks for a dollar and snail slime-based skincare, this is really going to be 1) a coup for people who already love K-beauty but have a hard time finding it, and 2) a great, inexpensive introduction to shoppers who may not have heard about or tried it. Theres a store finder here , so you can figure out if your local CVS will carry the lines. Heres a bit of background on each of the brands four of which are sold exclusively through CVS in the US and the products you should check out from each one. (Time to put all those $5 register coupons CVS is always handing out to good use.) View photos More Ariul Ariul is best known for its Seven Day Mask series, which is exactly what it sounds like: a different sheet mask for every day of the week and every skin condition you can imagine, from acne to dryness. The Green Tea mask ($2.49), which is crammed with antioxidants, is great. The brand also just launched the Brilliant Tone Up EGG Cream ($28.99) (no link live yet), which contains the oil from egg yolks.

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Its profits from its outlets in airports, railway stations, motorway service stations and workplaces went up 11% to 39m as passenger numbers rose. However, sales at its High Street business fell 4% and its trading profits remained flat. Last year's publishing phenomenon, adult colouring books, gave way to "spoof humour" books and parodies of classics from the 1950s and 60s. The company said in a statement: "In the half [year], spoof humour books were a key driver of sales while 'colour therapy' sales reduced significantly versus last year." It said it would open 15 new travel units in the UK this year and now has 255 units internationally across 25 countries. Overall profits in the first six months of the company's financial year rose from 80m to 83m. It increased its dividend payout to shareholders by 9%. WH Smith is celebrating its 225th anniversary this year. It was founded in 1792 by Henry and Anna Smith in Little Grosvenor Street, London.