Sephora has featured a dedicated K-beauty section for the past year or so, Nordstrom just had a successful temporary K-beauty shop , and Target has been selling K-beauty (a bit under the radar) for several years. Now CVS is the latest retailer with arguably the largest reach to embrace K-beauty. The place where you buy Q-tips and Tylenol is now selling over 100 K-beauty products in 2,100 of its 7,900 stores, as well as online . The drugstore chain tapped Alicia Yoon, the founder of K-beauty e-commerce site Peach & Lily , to bring in products from seven different brands. (She also has K-beauty

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